Internet Providers in 39066

With 7 carriers competing, Florence, MS (39066) is a well-served market where subscribers benefit from competitive pricing and frequent promotional offerings. ZIP 39066 (Florence, MS) has a highly concentrated broadband market (HHI: 42,914) where HughesNet dominates with 100% coverage reach — 0 percentage points ahead of the next-largest provider, Starlink at 100%. In highly concentrated markets, consumers typically see fewer promotional offers and less pressure on the leading provider to invest in network upgrades. The remaining 5 providers in ZIP 39066 (Florence, MS) cover a fraction of addresses, limiting their competitive impact. Research from the FCC shows that markets with one dominant provider average higher monthly costs compared to markets with two or more meaningfully overlapping competitors.

While the broader metro area reports 7 providers, granular coverage data shows 5 providers with verified infrastructure in the immediate 39066 area. Some metro-wide providers may not serve your exact location.

In the immediate vicinity of ZIP 39066, verified infrastructure supports cable speeds up to 500 Mbps.

The Herfindahl-Hirschman Index (HHI) for this ZIP code is 42,914, classifying it as a highly concentrated market under U.S. Department of Justice guidelines. A highly concentrated market means one or two providers control most of the coverage, which can limit competitive pricing for consumers.

Fiber-optic coverage here reaches 70% of addresses — 13 points above the national average of 57%. Above-average fiber availability gives residents more choices among the fastest connection type and typically drives cable providers to offer more competitive pricing in response. Fiber-optic coverage here is above average and growing. Nationally, fiber availability has expanded by roughly 8 percentage points per year since 2022, with ISPs like AT&T, Frontier, and Google Fiber leading the rollout of high-speed internet.

Fiber internet is available from 2 providers (Xfinity, AT&T Internet), with 70% fiber coverage — significantly above the national average of 57%. Fiber delivers symmetrical upload and download speeds — a key advantage for households with multiple remote workers, video conference participants, or content creators who upload large files. Nationally, fiber represents the fastest-growing broadband technology segment, expanding at roughly 8 percentage points of coverage per year. Xfinity provides the primary cable broadband alternative with 70% coverage — cable coverage in line with the national average of 72%. Cable internet uses DOCSIS 3.1 technology to deliver download speeds of 100 Mbps to 1.2 Gbps, though upload speeds (typically 10-35 Mbps) lag behind fiber's symmetrical performance. For households that do not require heavy upstream bandwidth, cable plans often offer competitive pricing to fiber. Fixed wireless internet — including 5G home internet services — is available from AT&T Internet and T-Mobile, reaching 70% of addresses (well above the national fixed wireless average of 32%). Fixed wireless offers a no-installation alternative that is increasingly competitive with cable for everyday internet use, with speeds typically ranging from 50-300 Mbps download. Unlike satellite, fixed wireless delivers lower latency (20-40 ms), making it viable for video conferencing and gaming. Satellite internet (HughesNet, Starlink, Viasat) reaches addresses that wired broadband can't. Starlink's low-Earth-orbit (LEO) technology delivers 20-60 ms latency — a major improvement over geostationary services at 600+ ms — making it a practical choice for rural households without fixed-line options.

Residents of ZIP code 39066 can choose from plans starting at $30/mo (Xfinity Fast, 600 Mbps download) up to 1.3 Gbps (Xfinity Gigabit Extra at $30/mo).

The technology mix in 39066 includes 2 fiber providers (29% of options), 2 fixed wireless/5G providers. Fiber optic connections deliver the fastest and most reliable performance with symmetric upload and download speeds, making them ideal for remote work, gaming, and 4K streaming.

Mississippi received $1.2 billion in federal BEAD funding. The Mississippi Broadband Commission is currently in the challenge phase, which means providers and communities can dispute the FCC broadband maps that determine which locations qualify for funding — a critical step before deployment grants are awarded. The Affordable Connectivity Program (ACP) previously provided up to $30/month subsidies for eligible households, though federal funding expired in 2024. Some providers continue offering voluntary low-income discounts.

Market data is based on the FCC Broadband Data Collection (December 2024). Actual coverage and plan availability may vary by specific address within ZIP code 39066.

Technology Availability

Fiber-optic internet is available from 2 providers (Xfinity, AT&T Internet), with the highest fiber coverage reaching 70% of addresses. Cable broadband from Xfinity covers 70% of the area. 3 fixed wireless or 5G home internet options are available. satellite internet serves as a backup for addresses outside wired coverage areas. The technology mix in Florence determines the range of speeds and prices residents can access for home internet service.

Pricing Overview

Internet plans in Florence range from $30/month to $30/month, with an average of $30/month — $35/month below the national average of $65/month. The most affordable option is Xfinity starting at $30/month for 1.3 Gbps speeds. Residents of MS should compare at least 2-3 providers before committing, as pricing varies significantly by plan tier and technology type.

Market Competition

Despite having 7 providers, Florence's broadband market is highly concentrated — HughesNet controls 100% of available coverage. In concentrated markets like this, consumers often see fewer promotional offers and slower infrastructure investment compared to competitive metro areas.

Speed Options

Internet speeds in Florence range from 600 Mbps to 1.3 Gbps. The fastest available plan is Xfinity's 1.3 Gbps cable service at $30/month. With 1.3 Gbps service, households can support 52+ simultaneous 4K streams, lag-free competitive gaming, and large file transfers without congestion.

Our Recommendation

For most Florence residents, we recommend starting with fiber internet if available at your address. For budget-conscious households, Xfinity's 1.3 Gbps plan at $30/month delivers essential connectivity at a low monthly cost. Remote workers should prioritize Xfinity's fiber service for its symmetrical upload speeds, which far exceed cable alternatives for video conferencing and cloud backups. Gamers should consider Xfinity's 1.3 Gbps plan — the fastest download speeds help with large game downloads and updates. For households of 4+ people with multiple connected devices, Xfinity's 1.3 Gbps plan at $30/month provides enough bandwidth for simultaneous streaming, gaming, and video calls. Always verify availability at your exact address, as coverage can vary block by block in Florence.